I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.
For the purposes of this data, I’ve calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link.
Below is an infographic presenting some of my past findings as well as some entirely new data I’ve found about increasing CTRs on Twitter.
And don’t forget to take this quick survey to tell me what other social media platforms you want to see.
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