How To Market Using LinkedIn – 8 Great Marketing Tips

linkedin tips

Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.

How many of us have created a LinkedIn account and left it dormant for months?

It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” I’ve even heard LinkedIn referred to as the “red-headed stepchild” of social media.

Here are some interesting facts that I learned about this often misunderstood network:

LinkedIn is a search engine and has a ton of authority on Google and other popular search engines.

Likely if you Google your name and you have a LinkedIn profile, it will show up on the first page of Google. This demonstrates the ranking authority of LinkedIn on Google.

Here are 8 amazing things that I learned about this powerful network:

  1. Engage with the most influential figures in your industry
  2. Boost your company’s search engine page rank on Google
  3. Sit down to an all-you-can-read buffet of market research
  4. Monitor your prospects and customers
  5. Clarify what your company stands for
  6. Learn about the media covering your industry
  7. Position your company as an industry thought leader
  8. Engage potentials customers with LinkedIn-hosted content

guide to linkedin marketing

 

Happy linking!

 

 

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P.S. Have trouble with writing your own autoresponder messages to your leads? Read more here.

 

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chenss85

Hi guys! Welcome to my site =) I am a self-confessed internet marketing enthusiast. Check me out in my story above. If you have any burning questions about internet marketing, do drop me a note using my contact form above. Do keep in touch with me through fb, twitter or google+ ! Or subscribe to my mailing list for IM updates and freebies!

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